October 20, 2010
David Hayden
Managers, Servers
does hot schedules work, good investment, Hot Schedules, Hot Schedules Review, hotschedules.com, investment, online scheduling, price, restaurants, return on investment, save money, save money with hot schedules, savings, scheduling, time

Is this the future?
Hot Schedules is coming. Its rapid growth has it on track to become the dominant scheduling system in restaurants. As a user for several months, I want to provide a frank and unbiased view of the system. These opinions are mine alone and in no way represent the company that I am employed by. They simply represent some ideas to keep in mind when considering adopting this system.
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October 1, 2010
David Hayden
Foodies, Managers, Servers
aspirational, aspirational dining, aspirational eating, dining, eating out, forecast, investment, manager, market segment, Restaurant, Server, tip. executive, Tips, tipsfortips, upscale casual

Aspirational Dining in a Recession
(Note: In the previous post I defined the growing market segment of “aspirational dining” restaurants. This is valuable background to this post and merits a read.)
What sets the “aspirational dining” market segment apart was their creation of the perception that their food cost more because it was worth more. This perception is what made people aspire to dine in their restaurants. During the salad days of the last decade these restaurants thrived on people’s desire to dine at a restaurant that would create a sense of jealousy amongst their peers. Having dinner and being seen at these restaurants was a sign of status and achievement. This all changed when the economy took a turn.
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