The space between reality and urban legend has spawned the story of the single greatest marketing idea ever. This phrase was so powerful that it nearly doubled the sale of the product it was written for. Two simple words that did not even need advertised. Two words that added to the label caused sales to spike in a way no advertising ever had. Two words so ingenious that they you cannot even tell they are marketing. Even if you know that the product they sold was shampoo you may not even realize the words in question. However in the 1960’s when Proctor and Gamble added the words “and repeat” to the end of the directions on their shampoos, sales skyrocketed.
There is a similar phrase for servers that will significantly increase your sales and income. This phrase is so powerful that it will make guests ask you to sell to them. This phrase can be used in any type of restaurant, by any type of server, and will actually make them want to be sold to. Using it will actually make your guests appreciate the fact that you are giving them a thinly veiled sales pitch. All of this is done while your guests’ perceptions of you are improved.
After nearly 15 years in the business, I use this phrase with every table and credit it with at least 20% of the tips I bring home. I have friends who have used it in almost every type of restaurant and all are amazed by how well it works. I have used the exact same wording in fine dining and corporate chain restaurants. In fact, the more casual the restaurant the more effective it is. Prepare to have your mind blown by the brilliance of these six words.
Read the full post at Tips For Improving your Tips